The Blue Sticker
ICONIC SYMBOL FOR HIGH-QUALITY FRUIT
Our Blue Stickers have become an iconic symbol for high-quality fruit and produce. Our well-known label is our calling card. In 1944, we introduced Miss Chiquita and became the first company to brand a banana. In the early years, we experimented with putting our name and Miss Chiquita on a paper band and wrapping it around hands of bananas. The idea of sticking labels on bananas only started in 1963. Machines are just too rough and can bruise the delicate fruit so that’s why we still place our Blue Sticker on them by hand.
We've even organized a challenge to create and select our Eat a Chiquita 2010 Sticker Edition. We set up a Web tool for people to whip up their own sticker drag-and-drop mixes. In less than five months, we got more than 25,000 of them created. This enthusiasm led to a competition were 1,355 entries were submitted and an online voting determined the final 18 designs that got stuck onto actual Chiquita bananas.