"Just Smile!" marks our latest brand campaign that was launched in 2015 as our creative platform to connect bananas and consumers in a fun and playful way. The 'Playful by Nature' brand positioning was developed as part of our commitment to continue to be at the heart of consumers as the world's most loved banana brand. We used the cute power of kids enjoying an iconic brand to build brand preference for Chiquita.
JUST SMILE WITH CHIQUITA