News
April 14th 2025 ・ min reading
A high-energy, joy-fueled movement takes over April with nationwide giveaways and viral challenges, culminating in an epic four-day celebration in Miami!
This April, Chiquita is taking bananas to the next level with the launch of its national Chiquita Day campaign, rallying fans across the country to “Be Bananas” in the boldest, brightest, most joyful way possible. Rooted in the brand’s global Pop by Nature platform, the multi-channel campaign reimagines National Banana Day as a full-blown cultural moment—one that encourages people to embrace their silly side, celebrate color and creativity, and share feel-good energy with the world.
“Be Bananas is more than just a theme—it’s a mindset. From surprise giveaways, art collaborations and feel-good moments, we’re inviting fans everywhere to tap into the vibrant spirit of Chiquita. It’s about showing up as your most joyful self—and having a little fun while you’re at it.”
Juliana Furlan, Director of Marketing at Chiquita North America
At the heart of the campaign is the four-day Chiquita Day activation in Miami, a free, interactive pop-up that transforms the Aventura Mall into a “Be Bananas” zone of delight and discovery. Running April 16–19, the experience brings Chiquita’s iconic blue sticker to life through immersive art, technology and plenty of unexpected moments. This year’s activation is part of Chiquita’s global Pop by Nature campaign, a vibrant celebration of the brand’s bold personality and creative spirit, designed to connect with fans through color, movement and moments of delight.
Be Bananas: What to Expect
The National Chiquita Day campaign and activation at Aventura Mall features:
- UGC Moments & Nationwide Giveaway: Fans across the U.S. are encouraged to show us how to “be bananas” on social with #ChiquitaDaySweepstakes and tagging @ChiquitaBanana on Instagram or @ChiquitaBananaOfficial on TikTok for a chance to win fun surprises, including one of 50 retro-style instant cameras.*
- Artist Meet & Greet Press Conference + Ribbon Cutting: Special media moment with artist Sebastián Curi, the creative force behind the 2025 Pop by Nature campaign. The event in Miami will kick off on April 16 with a ribbon-cutting ceremony hosted by Curi and attendees will get an exclusive look at the inspiration behind his vibrant work.
- Immersive Kinect® Experience: Event visitors become the banana in an interactive, body-tracking digital game.
- Colorful Instagrammable Zones: Because Chiquita knows a banana day isn’t complete without a few shareable snaps in the banana-inspired backdrops.
- Creator Campaign: Dynamic creators will amplify the “Be Bananas” spirit, posting high-energy content, encouraging their audiences to join the fun, generate user content and enter the nationwide giveaway.
- Back Pack Social Giveaway: In continued celebration of Chiquita Day, the brand is hosting a social promotion to give away 1,000 “Pop by Nature” backpacks now through April 27. Visit @chiquitabanana on Instagram for more details!**
Fans can visit the Aventura Mall in Miami to experience the Chiquita Day activation from April 16 to 19, 2025, running daily from the mall’s opening to closing. The event is completely free and open to the public, so whether you’re swinging by for a quick selfie in front of the banana-inspired backdrops or planning to stay and dance like a digital banana in our Kinect® zone, there’s something for everyone. Expect bold colors, big energy, surprise moments and a whole lot of bananas. Don’t forget to join the fun online using #ChiquitaDay and #ChiquitaDaySweepstakes—because this is one celebration that’s too a-peel-ing to miss.
Chiquita Day aims to spotlight the banana as the most joyful fruit on the planet—and no brand is better suited to lead that charge than Chiquita. The brand will also be providing exclusive behind-the-scenes access, event photography, and video content for press use. Additional amplifications and internal events are planned worldwide to extend the celebration even further.
* NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 U.S./D.C., age 18+ (19+ in AL and NE, 21+ in MS). Void where prohibited. Starts at 02:59:01 AM ET on 4/1/25; ends at 11:59:59 PM ET on 4/13/25. Odds of winning depend on the number of eligible entries received. For full Official Rules click here. Sponsor: Chiquita Brands L.L.C.
** NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 U.S./D.C., age 18+ (19+ in AL and NE, 21+ in MS). Void outside the 50 U.S./D.C. and where prohibited. Promotion starts at 9:00 AM ET on 4/14/25; ends at 11:59 PM ET on 4/27/25. Odds of winning a Prize are dependent on the random winning time selected for each Prize available to be won, the number of Entrants in the Promotion, and the time and order any Entrant’s Entry is submitted and recorded. For full Official Rules, visit https://www.chiquita.com/bananadaygiveaway. Sponsor: Chiquita Brands L.L.C., 1855 Griffin Rd., Suite C-436 Dania Beach, FL 33004.
