Sticker Moments & Campaigns
March 31st 2020 ・ 10 min reading
In December 2018 Chiquita is about to brighten up everyone’s day with a special edition of its famous Blue Sticker.
As the Holiday Season is fast approaching, Chiquita is delighted to announce its collaboration with the worldwide known pop artist Romero Britto, resulting in an exclusive set of stickers which will be featured on all Chiquita bananas, and delicious recipes.
What could be more playful and joyful than combining Chiquita famous colours yellow and blue with the full range of the rainbow? As days are getting shorter, Chiquita has announced a very special cooperation with world-renowned pop artist Romero Britto for this December. Britto, well-known for his colourful and positive artworks, will design Chiquita’s Blue Sticker which will be featured on all bananas during this year’s festive season.
The iconic sticker has become a symbol for high-quality fruit and produce and has been present on the bananas since 1963. Chiquita “Behind the Blue Sticker” approach emphasizes the company’s sustainability efforts and wants to create a positive and measurable impact by implementing the principles of sustainability in all its business practices.
In addition to the stickers, which will be available in all markets, a double decker bus will be for the first time dressed by Romero Britto for Chiquita and will be circulating across London for the month of December, to highlight this colourful collaboration between the iconic brand Chiquita and the Brazilian artist Romero Britto.
"We are thrilled and honoured that such a great artist is keen to collaborate with our brand. We truly feel that we share common values such as brightening up everyone's day or providing access for children to education and arts" commented Bettina Stier Scatamachia, Global Marketing Director at Chiquita Brands International.
